the logo challenges :

we and our client decided to work on the idea of having a monogram that can be used in small size of JTP initial letters to be the icon

target the core problem :

we need to know our goal for logo creation because it is not just an image , it is a story we tell to the brand customers who are love clothes and fashion, so our logo should move their emotion and grab attention to make the choice to by our products so we make profit

the solution to the pain point :

i started the process for creating the monogram with a connection between the letters in a unique way to represent sport and track

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the logo challenges :

target the core problem :

the solution to the pain point :

This Is What Happens When Strategy Comes Before Design