meet your designer

My story

✍️ Peter Melad  

 I never planned to become a designer.
For years, I worked as a pharmacist — precise, structured, and surrounded by formulas. But every day felt the same.

I helped people in small moments, yet nothing I created lasted. Deep down, I wanted to build something that lived beyond a prescription slip — something that carried meaning.

 When I looked at how businesses presented themselves, I noticed a pattern:

"brilliant products were being ignored because their brands didn’t express their true value."

I saw the same pain in founders that I used to feel — hardworking, talented, but invisible.

It frustrated me that good ideas were losing simply because they didn’t look or sound trustworthy.  

So I decided to pivot completely
I taught myself design, brand strategy, and storytelling — combining the precision I learned in pharmacy with the emotion and psychology behind branding.

Over time, I realized a logo isn’t decoration; it’s the visual handshake that connects people to a brand’s purpose. That belief became my foundation.  

Since then, I’ve helped startup founders turn undervalued products into investor-ready brands. Each project feels like seeing someone finally recognized for their worth — when investors nod in belief, or customers finally get it, it reminds me why I do this.  

I learned that clarity is the most powerful currency in business. When a brand communicates clearly, people don’t just see it — they believe it. That’s why everything I create aims to bridge the gap between what founders built and what the world perceives. 

My Approach:

Every founder I work with shares one challenge — their product is great, but the world doesn’t see it that way yet.
My job is to fix that perception problem.

I combine strategic clarity and visual precision to turn undervalued startups into investor-ready brands.
It’s not about decoration — it’s about proof.

1️⃣ Research What’s True Before sketching a single line, I dive deep into your story, market, and competitors. I uncover what makes your product valuable, then translate that truth into brand language founders and investors instantly recognize.

2️⃣ Create Clarity Through Design Using my Logo Clarity Sprint™, I design marks and systems that pass three core tests:
- Recognition in 200 milliseconds
- Readability at 16 pixels
- Trust in one color
If your brand passes these, it’s ready for any room — investor decks, social feeds, or global stages.

3️⃣ Build a System, Not Just a Symbol:
Your logo is the handshake — the rest of your identity is the conversation that follows.
I build cohesive visuals, tone, and usage rules so your brand speaks with confidence everywhere it appears.

4️⃣ Guide, Don’t Guess :
I work side by side with you as a partner, not a vendor.
Every decision comes with reasoning, examples, and proof — so you never wonder why something works, only when we launch.

‍In short: I don’t design for aesthetics.
I design for clarity — because clarity earns trust, and trust attracts growth.