Abstract white geometric fox head made of curved parallel lines on black background.

WOOLF

Client

carl van den boom

brand story :

"Imagine a golf course, where passion and precision come together. Woolf, the makers of top-notch golf clothes, reached out to me

first step we choose brand nouns :

what is the meaning of that!

it means that i start my work with a brand research to create a story and words that represent the brand

i create between 15 - 20 brand nouns that resonate the best with the brand message and we have a discussion together to select the ones me and my client accept together

for Woolf nouns
wool - golf - merino wool - wolf - golf ball - wool ball - wool fabrics - golf course

the logo challenges :

we and our client decided to work on the two brand nouns which was wool and wolf so the goal was to create a brand icon that represent these two nouns which was really challenge to create icon to merge these two whole category nouns

target the core problem :

we need to know our goal for logo creation because it is not just an image , it is a story we tell to the brand customers who are love clothes and fashion, so our logo should move their emotion and grab attention to make the choice to by our products so we make profit

the solution to the pain point :

for woolf we needed to reflect premium and prestige because our clients are rich and our logo need to reflect that message so we get this amazing idea for having a wolf face created with wool texture